of U.S. TV viewing went to streaming
Streaming gained 0.6 percentage points of TV watch-time in August 2026, even as overall streaming use fell 3.2% month over month.
Source: Nielsen, The Gauge, August 2026The Viewing Report
U.S. streaming TV statistics
Key facts about how America watched TV in 2026, from streaming share to the platforms and viewing models shaping the market.
Updated October 26, 2026
49.6%Streaming's share of U.S. TV viewing in August 2026
At A Glance
The numbers behind today's TV habits.
Each figure below links to the original Nielsen report, with the reporting period shown beside it. Different figures measure different parts of television use, so the context on each statistic matters.
of TV viewing went to YouTube
YouTube reached a platform record in August 2026 and led individual media distributors, as its monthly viewing rose 6%.
Source: Nielsen, The Gauge, August 2026of TV viewing went to broadcast
Broadcast lost 2.0 percentage points of TV share in August 2026, after the FIFA World Cup concluded and before football season began.
Source: Nielsen, The Gauge, August 2026minutes were watched across FIFA World Cup coverage
Viewers spent 84 billion minutes with World Cup coverage across Fox and NBCUniversal platforms in June 2026.
Source: Nielsen, The Gauge, June 2026of TV viewing went to Peacock
Peacock's share fell 1.0 percentage point from July as the World Cup and the latest season of Love Island USA ended.
Source: Nielsen, The Gauge, August 2026minutes were watched for Love Island USA season seven
The season drew 13% more viewing than its prior season, according to Nielsen's June 2026 report.
Source: Nielsen, The Gauge, June 2026of TV viewing was ad-supported
Ad-supported television represented 71.5% of U.S. viewing in the second quarter of 2026.
Source: Nielsen, Ad-Supported Gauge, Q2 2026of ad-supported viewing happened through streaming
Streaming led ad-supported TV in Q2 2026, while broadcast accounted for 26.6% and cable accounted for 25.2%.
Source: Nielsen, Ad-Supported Gauge, Q2 2026Sources And Method
Built for clear, careful citation.
These figures come from Nielsen's The Gauge and Ad-Supported Gauge reports. The Gauge tracks television use in the United States by viewing category and platform. All figures on this page retain the reporting period and context needed to read them accurately.
Cite this page: My Cinema House Video Club. “U.S. Streaming TV Statistics.” Updated October 26, 2026. https://mycinemahousetv.com/streaming-tv-statistics
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